Keywords: business; business development; business development management; management processes; management space; management decisions; financial and economic activities; planning; forecasting based on management decisions

Management aspects of business development

Zhanna Zhygalkevych

https://doi.org/10.30857/2786-5398.2022.2.7

Suggested citation

Zhygalkevych, Zh. (2022). Management aspects of business development. Journal of Strategic Economic Research, 23(2), 67-74. https://doi.org/10.30857/2786-5398.2022.2.7

Read more

• 21.06.2022
• 138 Views
• Journal of Strategic Economic Research - Vol. 23, No. 2, 2022

Keywords: promotion; promotion policy; marketing strategy; promotion tools; sales; market; B2B; B2C; international markets

Features of promotion policy formation on international markets

Zhanna Zhygalkevych, Valeriia Romanovska

https://doi.org/10.30857/2786-5398.2023.6.7

Suggested citation

Zhygalkevych, Zh., & Romanovska, V. (2023). Features of promotion policy formation on international markets. Journal of Strategic Economic Research, 24(6), 71-81. https://doi.org/10.30857/2786-5398.2023.6.7

Read more

• 18.12.2023
• 240 Views
• Journal of Strategic Economic Research - Vol. 24, No. 6, 2023

Keywords: communication policy; mental health; crisis; social responsibility; educational initiatives; pharmaceutical enterprises; trust; adaptability. in the conditions of war

Improvement of the communication policy of pjsc "Pharmaceutical company "Darnytsya"" in war conditions

Zhanna Zhygalkevych, Mariia Kosenko

https://doi.org/10.30857/2786-5398.2024.5.8

Suggested citation

Zhygalkevych, Zh., & Kosenko, M. (2024). Improvement of the communication policy of pjsc "Pharmaceutical company "Darnytsya"" in war conditions. Journal of Strategic Economic Research, 25(5), 100-113. https://doi.org/10.30857/2786-5398.2024.5.8

Read more

• 25.10.2024
• 288 Views
• Journal of Strategic Economic Research - Vol. 25, No. 5, 2024