ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

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Valeriia Romanovska

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"

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Keywords: promotion; promotion policy; marketing strategy; promotion tools; sales; market; B2B; B2C; international markets

Features of promotion policy formation on international markets

Zhanna Zhygalkevych, Valeriia Romanovska

https://doi.org/10.30857/2786-5398.2023.6.7

Suggested citation

Zhygalkevych, Zh., & Romanovska, V. (2023). Features of promotion policy formation on international markets. Journal of Strategic Economic Research, 24(6), 71-81. https://doi.org/10.30857/2786-5398.2023.6.7
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  • 18.12.2023
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  • Journal of Strategic Economic Research - Vol. 24, No. 6, 2023