ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

Author

Yurii Gorodetskyi

Kyiv National University of Technologies and Design 

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open access

Keywords: analytics; predictive analytics; operational marketing; strategic marketing; company performance analysis; analytical marketing; SALSA approach; internal marketing

The effectiveness of the predictive analysis methodological toolkit application for the performance of trading enterprises

Yurii Gorodetskyi

https://doi.org/10.30857/2786-5398.2022.4.9

Suggested citation

Gorodetskyi, Y. (2022). The effectiveness of the predictive analysis methodological toolkit application for the performance of trading enterprises. Journal of Strategic Economic Research, 23(4), 87-95. https://doi.org/10.30857/2786-5398.2022.4.9
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  • 07.09.2022
  • 150 Views
  • Journal of Strategic Economic Research - Vol. 23, No. 4, 2022
open access

Keywords: crisis; operational marketing; company performance assessment; predictive analytics; analytical marketing; anti-crisis marketing; internal marketing; strategic marketing

Predictive analytics to manage trading company performance in a complex and unstable environment

Yurii Gorodetskyi

https://doi.org/10.30857/2786-5398.2022.3.9

Suggested citation

Gorodetskyi, Y. (2022). Predictive analytics to manage trading company performance in a complex and unstable environment. Journal of Strategic Economic Research, 23(3), 92-100. https://doi.org/10.30857/2786-5398.2022.3.9
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  • 20.08.2022
  • 114 Views
  • Journal of Strategic Economic Research - Vol. 23, No. 3, 2022
open access

Keywords: predictive analytics; marketing; strategic decisions; target audience; promotion and advertising; evaluation of the effectiveness of marketing campaigns

Predictive analytics and its role in making strategic decisions in marketing

Yurii Gorodetskyi

https://doi.org/10.30857/2786-5398.2023.5.7

Suggested citation

Gorodetskyi, Y. (2023). Predictive analytics and its role in making strategic decisions in marketing. Journal of Strategic Economic Research, 24(5), 65-72. https://doi.org/10.30857/2786-5398.2023.5.7
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  • 20.10.2023
  • 248 Views
  • Journal of Strategic Economic Research - Vol. 24, No. 5, 2023
open access

Keywords: advertising budget; promotion strategy; marketing; analytics; strategic decisions; target audience; promotion and advertising; evaluation of the effectiveness of marketing campaigns

Marketing balance: A balanced budget for successful expansion into new markets

Ivan Hryshchenko, Yurii Gorodetskyi

https://doi.org/10.30857/2786-5398.2024.1.7

Suggested citation

Hryshchenko, I., & Gorodetskyi, Y. (2024). Marketing balance: A balanced budget for successful expansion into new markets. Journal of Strategic Economic Research, 25(1), 69-77. https://doi.org/10.30857/2786-5398.2024.1.7
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  • 28.02.2024
  • 453 Views
  • Journal of Strategic Economic Research - Vol. 25, No. 1, 2024