Keywords: traditional marketing mix; digital marketing mix; Internet marketing; online marketing; Internet platform

Insights into digital marketing management framework in modern organizations

Ivan Hryshchenko, Dmytro Shkoda

https://doi.org/10.30857/2786-5398.2022.4.8

Suggested citation

Hryshchenko, I., & Shkoda, D. (2022). Insights into digital marketing management framework in modern organizations. Journal of Strategic Economic Research, 23(4), 79-86. https://doi.org/10.30857/2786-5398.2022.4.8

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• 07.09.2022
• 92 Views
• Journal of Strategic Economic Research - Vol. 23, No. 4, 2022

Keywords: advertising budget; promotion strategy; marketing; analytics; strategic decisions; target audience; promotion and advertising; evaluation of the effectiveness of marketing campaigns

Marketing balance: A balanced budget for successful expansion into new markets

Ivan Hryshchenko, Yurii Gorodetskyi

https://doi.org/10.30857/2786-5398.2024.1.7

Suggested citation

Hryshchenko, I., & Gorodetskyi, Y. (2024). Marketing balance: A balanced budget for successful expansion into new markets. Journal of Strategic Economic Research, 25(1), 69-77. https://doi.org/10.30857/2786-5398.2024.1.7

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• 28.02.2024
• 453 Views
• Journal of Strategic Economic Research - Vol. 25, No. 1, 2024