Keywords: marketing channels; trade; trade marketing tools; merchandising; category management; resellers

Trade marketing in distribution channels

Vadym Stadnichenko

https://doi.org/10.30857/2786-5398.2024.1.11

Suggested citation

Stadnichenko, V. (2024). Trade marketing in distribution channels. Journal of Strategic Economic Research, 25(1), 100-107. https://doi.org/10.30857/2786-5398.2024.1.11

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• 28.02.2024
• 669 Views
• Journal of Strategic Economic Research - Vol. 25, No. 1, 2024

Keywords: digital strategy; marketing digital strategy; digital technologies; marketing mix; product; price; place; promotion

Digital strategy in the marketing complex

Vadym Stadnichenko, Nataliia Chukhno

https://doi.org/10.30857/2786-5398.2024.5.11

Suggested citation

Stadnichenko, V., & Chukhno, N. (2024). Digital strategy in the marketing complex. Journal of Strategic Economic Research, 25(5), 142-151. https://doi.org/10.30857/2786-5398.2024.5.11

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• 25.10.2024
• 247 Views
• Journal of Strategic Economic Research - Vol. 25, No. 5, 2024