Keywords: university ecosystem; marketing strategies; 4P model; post-COVID rehabilitation; digital transformation; sustainable development; innovative technologies

Marketing development of a university's ecosystem as an effective network platform

Ali Kahramanoğlu, Kürşat Demiryürek, Nur İlkay Abaci, Liudmyla Hanushchak-Yefimenko, Nataliia Fastovets

https://doi.org/10.30857/2786-5398.2024.4.4

Suggested citation

Kahramanoğlu, A., Demiryürek, K., Abaci, N.I, Hanushchak-Yefimenko, L., & Fastovets, N. (2024). Marketing development of a university's ecosystem as an effective network platform. Journal of Strategic Economic Research, 25(4), 38-49. https://doi.org/10.30857/2786-5398.2024.4.4

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• 15.08.2024
• 267 Views
• Journal of Strategic Economic Research - Vol. 25, No. 4, 2024

Keywords: innovative potential; innovation; investment; innovative entrepreneurship; innovation parks; intellectual capital; eco-territory; educational services; educational programs; sustainable development; technology transfer; innovation centers

Innovative approaches to the development of marketing in the university ecosystem in the context of modern challenges

Nataliia Fastovets, Liudmyla Hanushchak-Yefimenko, Ali Kahramanoğlu, Belgin Bal İncebacak, Süleyman Yaman

https://doi.org/10.30857/2786-5398.2024.5.6

Suggested citation

Fastovets, N., Hanushchak-Yefimenko, L., Kahramanoğlu, A., İncebacak, B.B., & Yaman, S. (2024). Innovative approaches to the development of marketing in the university ecosystem in the context of modern challenges. Journal of Strategic Economic Research, 25(5), 77-90. https://doi.org/10.30857/2786-5398.2024.5.6

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• 25.10.2024
• 161 Views
• Journal of Strategic Economic Research - Vol. 25, No. 5, 2024