ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

Author

Yurii Furyk

West Ukrainian National University

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open access

Keywords: socially responsible marketing; socially responsible marketing strategies; corporate social responsibility; social responsibility; sports; sports industry; business value; business value management; management system; business value management system

Socially responsible marketing strategies as component systems of business value management

Olha Sobko, Yurii Furyk

Suggested citation

Sobko, O., & Furyk, Y. (2024). Socially responsible marketing strategies as component systems of business value management. Journal of Strategic Economic Research, 25(2), 136-145.
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  • 18.04.2024
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  • Journal of Strategic Economic Research - Vol. 25, No. 2, 2024