Keywords: digital economy; economic process; digitalization; digitalization; marketing; TNC; globalization; digital market; high-tech market; high technologies; global high-tech market; competitiveness; high-tech enterprises

Global high-tech market: Activities of transnational corporations and digitalization

Yaroslav Karpyk, Irakliy Imnadze

https://doi.org/10.30857/2786-5398.2023.6.8

Suggested citation

Karpyk, Y., & Imnadze, I. (2023). Global high-tech market: Activities of transnational corporations and digitalization. Journal of Strategic Economic Research, 24(6), 82-89. https://doi.org/10.30857/2786-5398.2023.6.8

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• 18.12.2023
• 133 Views
• Journal of Strategic Economic Research - Vol. 24, No. 6, 2023

Keywords: digital economy; economic process; digitalization; marketing; marketing tools

Digitalization of marketing activities in the conditions of innovative changes

Yaroslav Karpyk, Eugen Pureу

https://doi.org/10.30857/2786-5398.2023.4.14

Suggested citation

Karpyk, Y., & Pureу, E. (2023). Digitalization of marketing activities in the conditions of innovative changes. Journal of Strategic Economic Research, 24(4), 119-127. https://doi.org/10.30857/2786-5398.2023.4.14

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• 05.10.2023
• 170 Views
• Journal of Strategic Economic Research - Vol. 24, No. 4, 2023