ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

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Volodymyr Tytykalo

Bogomolets National Medical University

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Keywords: innovations; innovative strategies; branding; brand management; management; competitive advantages

nnovative prerequisites for the formation of the company's brand development strategy

Volodymyr Tytykalo

https://doi.org/10.30857/2786-5398.2023.6.13

Suggested citation

Tytykalo, V. (2023). nnovative prerequisites for the formation of the company's brand development strategy. Journal of Strategic Economic Research, 24(6), 125-132. https://doi.org/10.30857/2786-5398.2023.6.13
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  • 18.12.2023
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  • Journal of Strategic Economic Research - Vol. 24, No. 6, 2023