Keywords: brand; innovation; innovative approach; innovation promotion; innovation commercialization; promotion strategies; technology transfer

Scientific and methodological approach to determining the optimal combination of tools for implementing an innovation promotion strategy

Sanja Gongeta, Liudmyla Hanushchak-Yefimenko

https://doi.org/10.30857/2786-5398.2024.5.13

Suggested citation

Gongeta, S., & Hanushchak-Yefimenko, L. (2024). Scientific and methodological approach to determining the optimal combination of tools for implementing an innovation promotion strategy. Journal of Strategic Economic Research, 25(5), 160-167. https://doi.org/10.30857/2786-5398.2024.5.13

Read more

• 25.10.2024
• 251 Views
• Journal of Strategic Economic Research - Vol. 25, No. 5, 2024

Keywords: business; business activity; innovative potential; management; personnel; personnel selection; professional orientation; retraining

Assessment of business activity and professional orientation of personnel of business entities

Liudmyla Hanushchak-Yefimenko, Ján Kosiba, Sanja Gongeta

https://doi.org/10.30857/2786-5398.2024.6.2

Suggested citation

Hanushchak-Yefimenko, L., Kosiba, J., & Gongeta, S. (2024). Assessment of business activity and professional orientation of personnel of business entities. Journal of Strategic Economic Research, 25(6), 18-24. https://doi.org/10.30857/2786-5398.2024.6.2

Read more

• 15.11.2024
• 172 Views
• Journal of Strategic Economic Research - Vol. 25, No. 6, 2024