ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

Author

Olena Yevseitseva

Kyiv National University of Technologies and Design

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open access

Keywords: SMM-strategy; brand; enterprise products; mechanism; target audience; competitors; advertising campaign; platforms; social networks; strategy effectiveness; brand visualization; advertising; digitalization

Development mechanism of the SMM-strategy for the company’s product brand

Olena Yevseitseva, Yana Olshanska

https://doi.org/10.30857/2786-5398.2023.3.9

Suggested citation

Yevseitseva, O., & Olshanska, Y. (2023). Development mechanism of the SMM-strategy for the company’s product brand. Journal of Strategic Economic Research, 24(3), 84-92. https://doi.org/10.30857/2786-5398.2023.3.9
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  • 30.06.2023
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  • Journal of Strategic Economic Research - Vol. 24, No. 3, 2023