ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

Author

Ainura kyzy Mosumova

Simon Kuznets Kharkiv National University of Economics

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open access

Keywords: competitiveness; digital economy; economic process; digitalization; marketing; marketing tools; digital technologies; digitalization; digital marketing tools; Industry 4.0; marketing activity

Business efficiency in the conditions of digitalization: Marketing aspect

Ainura kyzy Mosumova, Eugen Pureу

https://doi.org/10.30857/2786-5398.2023.6.19

Suggested citation

kyzy Mosumova, A., & Pureу, E. (2023). Business efficiency in the conditions of digitalization: Marketing aspect. Journal of Strategic Economic Research, 24(6), 187-196. https://doi.org/10.30857/2786-5398.2023.6.19
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  • 18.12.2023
  • 215 Views
  • Journal of Strategic Economic Research - Vol. 24, No. 6, 2023
open access

Keywords: competitiveness; digital economy; economic process; digitalization; marketing; marketing tools; digital marketing tools; industry 4.0; marketing activity

Increasing business competitiveness: Marketing and digitalization

Ainura kyzy Mosumova, Eugen Pureу

https://doi.org/10.30857/2786-5398.2023.5.3

Suggested citation

kyzy Mosumova, A., & Pureу, E. (2023). Increasing business competitiveness: Marketing and digitalization. Journal of Strategic Economic Research, 24(5), 29-36. https://doi.org/10.30857/2786-5398.2023.5.3
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  • 20.10.2023
  • 224 Views
  • Journal of Strategic Economic Research - Vol. 24, No. 5, 2023