ISSN 2786-5398 e-ISSN 2786-5401
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Journal of Strategic Economic Research

Author

Anton Mazurov

National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”

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Keywords: service-dominant logic (S-D logic); marketing process; value co-creation; jobsto-be-done (JTBD); segmentation

Marketing process from the service-dominant logic perspective

Anton Mazurov

https://doi.org/10.30857/2786-5398.2024.4.8

Suggested citation

Mazurov, A. (2024). Marketing process from the service-dominant logic perspective. Journal of Strategic Economic Research, 25(4), 84-99. https://doi.org/10.30857/2786-5398.2024.4.8
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  • 15.08.2024
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  • Journal of Strategic Economic Research - Vol. 25, No. 4, 2024