Toolkit of public diplomacy in ukraine: Educational exchange programs at the current

The main goal of the presented work is to consider public diplomacy from the point of view of its wide application, using the example of the educational sphere. Thus, in the course of the work, it was proved that the concept of "public diplomacy" can be used as a general term to characterize the activities of the highest authorities in the international arena in such areas as education, culture, economy, politics and information. Researchers characterize public diplomacy as a mechanism for establishing relations between governments and their main audience – the foreign public. It also follows that this is a mechanism of informational pressure or influence on the foreign public in a non-violent way. The presented work also substantiates that public diplomacy is based on "soft power", i.e., methods associated with non-violence, openness and effective mechanisms for the dissemination of necessary information are used. Therefore, the public diplomacy of each state is a complex state foreign policy activity that includes such methods as propaganda, informational influence, and digital diplomacy. Thus, the study proved that academic mobility in the field of public diplomacy in Ukraine is at a low level. However, it should be noted that there are also positive developments related to the latest activities of the Ministry of Foreign Affairs of Ukraine. Much of society still lives in the past, in which conversation was not as valued as guns or anything else. In order for prospects to appear, it is necessary to immediately start actively doing everything in order to reach a qualitatively new level of public diplomacy: carefully study the experience of other countries, improve media communications by diversifying communication channels, conduct outreach among foreigners abroad. and in Ukraine to improve the study of foreign languages, adapt the educational system to world standards of higher education, organize special funds and create state programs for the development of academic mobility, it is possible to open educational branches abroad

public diplomacy; academic mobility; actor; globalization; international community; implementation